Unipiper Hazy IPA Beer Bottle

CASE STUDY: Unipiper Hazy IPA Beer Bottle Illustration 

LOCATION: Portland, Oregon

CLIENT: Portland Brewing Co. & The Unipiper 

WHEN: January 2019

SCOPE OF WORK: I am honored to join forces with Portland Brewing and Portland’s favorite icon, The Unipiper, to design 22oz limited-edition beer bottle labels for the release of a new collaborative beer – Unipiper Hazy IPA. A percentage of sales from Unipiper Hazy IPA will support The Unipiper’s new non-profit, Weird Portland United (WPU), an organization designed to preserve the unique spirit of Portland. For the beer label, The Unipiper (Brian Kidd) and Portland Brewing wanted to capture the city’s “Keep Portland Weird” reputation while highlighting their beer collaboration. It was key to communicate all these important aspects of this project on this single label, and that is where my photomontage style really shines.

RESULTS: We did a photoshoot with The Unipiper in order to get his steampunk look captured and to do a few shots with a beer in hand. With the illustration, I incorporated the Portland skyline and the streetcar to provide a strong sense of place. On the front, he is cycling past the Portland Brewing Co. building—past Brewery’s beer tank and signature kettles showing their collaboration. To enhance the “Keep Portland Weird” spirit, I added a well-known art car that is often seen around town. Then, I rounded off the right side with roses to pay homage to the city’s nickname, The Rose City.
On the back, he toasts us all—Cheers!—at his favorite spot in town, the Burnside Bridge. And the Unipiper does all of this while sporting a t-shirt from his new foundation, Weird Portland United.
In addition to beer labels, I have also designed a limited-run print, This Beer Keeps Portland Weird. A percentage of print sales will also help support the non-profit.
The whole project got an awesome News spot on KOIN (showing my work at the launch party) and KGW News here in Portland (where they explain the whole project)! (shown above) 
There is more press media for this fun project on my Press Page >>

Commissioned Artwork, Installations, Urban Retrospectives

Kerschen Art